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Sentiment Analysis

What is Sentiment Analysis?

Sentiment analysis aims to determine the attitude/response of a consumer with respect to a topic/material that is related to your brand, or your brand itself. The attitude/response of the consumer may be their judgement, evaluation or intended communication with your brand.

Our specialty lies in being able to classify the polarity (positive, negative or neutral) of the attitude/response of the consumer in context to your brand or topic/material/product related to your brand. We use advanced evaluation systems to quickly and accurately measure and report polarity of the public response/attitude to your brand.

Watch Video

What is Sentiment Analysis?

This video gives a brief glimpse into the current consumer sentiment landscape and how it affects your business.