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Audience Demographics

Deeper insights into language usage per demographic have indicated that sentiment can only be pinned down to a certain percentage of accuracy with the 3-tier system (positive, negative, neutral) which although is often accurate enough for primary uses it can be more effectively gauged by breaking apart the “speaker” by decision-making factors (such as age, sex, marital status, education, income –  click for more).

Assessing the speaker at these levels is crucial for “big-picture” outlook to successfully determine the true meaning and growth patterns of brand sentiment.

"46% of mobile search users prefer results based on location rather than their online profile."

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Sentiment Analysis Free eGuide

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