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Asset Partitioning

All conversations are not alike. The brand impact varies on a per asset basis, as the asset traffic, intent, as well as primary user base may not be relevant to the particular brand conversation.

Facebook comments vary a great deal from Review Forum comments (such as TripAdvisor) not only with their length, intent, purpose, but also with the consumer’s purchasing likelihood and the required ad spend per platform.

Our Data Sources:

and more.

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Sentiment Analysis Expanded

This video dives into more detail about consumer sentiment and how it can be used to extrapolate key insights and maximize your ROI.