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Asset Partitioning

All conversations are not alike. The brand impact varies on a per asset basis, as the asset traffic, intent, as well as primary user base may not be relevant to the particular brand conversation.

Facebook comments vary a great deal from Review Forum comments (such as TripAdvisor) not only with their length, intent, purpose, but also with the consumer’s purchasing likelihood and the required ad spend per platform.

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Sentiment Analysis Expanded

This video dives into more detail about consumer sentiment and how it can be used to extrapolate key insights and maximize your ROI.